A month after announcing candidates for the two other seats in Mumbai, the BJP is still struggling to find a face for the North Central constituency. As the party has fielded two non-Marathi candidates already, the search is now on for a Marathi name. The Congress is also looking for a candidate who can represent the posh locality on the west side, as well as the slums on the east side.

The BJP announced candidates for almost all undisputed seats between MahaYuti in Maharashtra on March 13. The party announced candidacy for Piyush Goyal from North Mumbai and Mihir Kotecha for the North-East constituency on the same day, but didn’t mention anyone from North-Central, which is the first constituency with BJP. Even after a month, the party hasn’t decided on a name. “The party is looking for Marathi representation as the other two candidates are non-Marathi. The face is not only to attract votes from the constituency but also impact Marathi votes across the city,” said a BJP insider.