Objections to putting up hoardings along the Coastal Road are on the rise. Now, environmental activists who had opposed the Coastal Road through a petition in the Supreme Court have joined the rally. The Breach Candy Residents Forum has already started an online petition to oppose the move and Shiv Sena (UBT) leader Aaditya Thackeray raised the issue in a meeting with the municipal commissioner a week ago.

The BMC had decided to allow six hoardings—four in Tata Garden and two in an open space near Haji Ali—along the coastal road. The corporation is likely to get around R5 crore revenue per year from these hoardings. Though the decision hasn’t been implemented, it has already stirred strong opposition from residents and politicians. Now environmentalists have joined the bandwagon. On Monday, Vanashakti NGO director Stalin D—one of the petitioners in the Supreme Court case against reclamation of the sea for the Coastal Road project—and another activist Zoru Bathena wrote to the municipal commissioner to oppose the hoardings proposal.