The Maharashtra Navnirman Sena (MNS) on Wednesday protested against the use of the Gujarati language in local Airtel advertisements. The protest came as other incidents of Marathi people being sidelined have come to the fore, including a Marathi woman in Mulund being denied office space and another incident wherein a Gujarati businessman forcefully evacuated a shop owned by a Marathi woman in Kandivli.

There was already a controversy in Mumbai over shops having Gujarati signboards. Now the MNS has taken an aggressive stance because of Airtel’s love for Gujarati. MNS student union leader Akhil Chitre, and office bearer Satish Narkar, along with MNS workers protested outside the Bharti Airtel company office in Malad West.