The Awaaz Foundation, an NGO, has raised objections to the Brihanmumbai Municipal Corporation’s Draft Policy Guidelines for Outdoor Advertisements, 2024. It called for a stronger draft policy, which includes setting an illuminance limit for digital hoardings, making reports and recommendations of the BMC-appointed committee public and ensuring regular monitoring of the same. The group has also urged the BMC to conduct a public hearing in the matter.

The Awaaz Foundation argues that the policy lacks a scientific basis for its provisions on light pollution—a concern it believes could negatively impact human health and increase road safety risks. The group has suggested that the policy should address crucial factors such as climate, health and safety, and has requested additional public and expert consultations.