The BMC is developing a new hoarding policy for the city. According to an official, the new policy will prohibit hoardings on bridges and footpaths. “We are preparing a new hoarding policy with stricter measures,” the official said. “The aim is to make the policy more pedestrian- and motorist-friendly. 

Hoardings on footpaths, which disrupt pedestrian movement, will be banned. We are also considering banning hoardings on bridges,” the official added. The BMC is also considering restrictions on ads placed on metre-based and app-based taxis, as well as tourist vehicles. “Light from these billboards can distract drivers,” official noted.