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Mumbai NPO, Tinder band for campaign to promote voter par among youths
Updated On: 19 April, 2024 01:59 PM IST | Mumbai | mid-day online correspondent
The campaign `Every Single Vote Counts` is directed towards youth, especially first-time voters and making them aware of their crucial civic right-right to vote.
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A first-time voter shows her ink-marked finger after casting vote/ PTI/ Representative Image
A Mumbai-based non-profit and non-partisan organisation Mark Your Presence and the popular dating application Tinder with Yuvaa have collaborated to launch the `Every Single Vote Counts` awareness campaign across India ahead of Lok Sabha Elections 2024. The campaign is directed towards the youth, especially first-time voters and making them aware of their crucial civic right--the right to vote.
Under the campaign, the dating platform has included in-app voting-themed stickers like `Voting Partner Needed`, `First-time Voter`, and `I Voted`, which allow users to display their "passion and encourage connection with others sharing similar values".
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